Dried Persimmon Story

Dried Persimmon Story > Sangju Dried Persimmon Brand

Sangju Dried Persimmon Brand

Developed using the story of“The Dried Persimmon and the Tiger”, this brand leverages well-known characters and stories to maximize promotional impact.
The timid-looking tiger and the bright, friendly dried persimmon character create an approachable image and increase interest through a fun story.

Sangju Dried Persimmon Brand (Cheonnyeon Gosu)

Character

Based on “The Dried Persimmon and the Tiger” story,
the tiger and the dried persimmon character with its bright,
friendly expression are designed to be approachable.
The integrated story enhances engagement and adds to the fun.

Logotype/Grid

The logotype, a key element in integrating the Sangju dried persimmon image,
has been designed with consistency and combinability in mind. It must not be altered under any circumstances.

Signature

This defines the rules for using the character and the logotype together.

Character Color Palette

The character-specific colors play a crucial role in reinforcing the identity and brand image of the character. These guidelines must be followed.

#e8e8e8

k14
#ee8400

C2, M59, Y100
#e9b24b

C7, M34, Y75
#714330

C67, M65, Y100
#d0121b

C15, M100, Y100
#C78457

C28, M56, Y68

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The design concept of'Cheonnyeon Gosu'symbolizes the finest Sangju dried persimmons,
cultivated for a thousand generations. By extending the stroke of the character “Su” (meaning “excellence”), it embodies Sangju’s progressive commitment to preserving the thousand-year tradition with the highest quality and distinction.

Sangju City Dried Persimmon Brand (Cheonnyeon Gosu)

Sangju Dried Persimmon BI

The design concept of “Cheonnyeon Gosu” reflects the tradition of the finest Sangju dried persimmons
passed down for a thousand years. The calligraphy-style font conveys a sense of premium quality and traditional strength.

Grid/Positive & Negative Application

When using the Sangju Dried Persimmon BI (Brand Identity),
the BI should be applied according to the grid regulations specified below,
epending on the conditions and context. When applied against black or dark-colored backgrounds,
ensure that the BI is displayed clearly as shown.

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